Software as a service (SaaS) is pretty cool: It's convenient
for business as well as consumer end-users, and it's a major
headache relief for software vendors who wrestle with updates,
upgrades, and fixes. Plus, subscription pricing opens the door to a
more reliable, predictable recurring revenue stream. But, SaaS is
also fraught with peril. When you deliver over the ether called the
Web, how do you control licensing? How do you establish pricing?
How do you set up billing? Do you build or buy the necessary
infrastructure? We spoke to four software industry veterans to take
advantage of -- and share with you -- their insight, both strategic
and tactical, and experience, both successful and not-so-much. Tip
#1: You must plan for an initial hit to revenues. "Generally
speaking, we think there are four categories of things that
software vendors need to conquer," says Chris Holland, VP of the
Cloud Services Division at SafeNet . "Some we've solved, and some
we haven't." SafeNet has 28-year-old roots in software security.
Originally founded by two U.S. National Security Engineers (NSA)
engineers as Industrial Resource Engineering , the company was
renamed SafeNet in 2000 and has, over the years, acquired and
merged with...Read more
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